and forwarded valuable collections and amply illustrated theses to the Zoological Museum. The author Henrik Stangerup has written about him in the book “The Road to Lagoa Santa”. Henrik Lund died in Brazil in 1880, ill and exhausted with nerves.

The two families formed a very close bond through Søren Kierkegaard’s sisters, Petrea and Nicoline, who both married sons of Henrik Lund. The sons were both highly educated and never had anything to do with the clothing company.

Although Henrik Hansen Lund’s business was a success, during the Napoleonic wars, which escalated at the beginning of 1800, the times were difficult for importation of cloth. Denmark got into a squeeze between the great powers. Napoleon’s blockade of the continent must have prevented trading with the English. Perhaps this alleviated the imports from the Netherlands after the English bombardment of Copenhagen in 1807, when Denmark subsequently supported the French. This is pure guesswork. Nevertheless the company kept its head above water and survived both the state bankruptcy in 1814 and the cession of Norway to Sweden. During the course of the following years times were harsh for little Denmark, however people still had to wear clothes!

Following the death of Henrik Hansen Lund the company was taken over by cloth and silk hosier Josias Daniel Hansen Schmidt (1801-1872), who very quickly became a wealthy man. In 1855 he sold the clothing company to his sister’s sons, now in the name of I.D. Schmidts Eftf. (in English: Successor). Seen from a historical perspective it must have gone well for the company in spite of the political and economic situation of the country. The epoch of the absolute monarchy was coming to an end, Europe was in an upheaval at the time, we were at war with the Germans in 1848, and on 5 June 1849 the country’s first Constitutional Act was signed by King Frederik VII. In 1864 came the catastrophic war against Prussia resulting in the loss of Southern Jutland. The company cannot have come through this without a trace.

In 1906 the company was taken over by Jens Westengaard Hvidberg. For some years he had been an employee of the company and seized the opportunity, when the company had to be sold.

It should be mentioned that now the company traded exclusively in cloth. The First World War (1914-17) was not the biggest catastrophe for Danish trade, as Denmark was neutral. In 1916 I.W. Hvidberg’s nephew, Knud Erik Hvidberg-Hansen started his traineeship in the company. After I.W. Hvidberg’s death in 1928 his daughter, Aase Hvidberg, and Knud Erik Hvidberg-Hansen carried on the business. The company survived the depression of the thirties and experienced a very difficult time during the Second World War. All imports from the British cloth mills, at the time the most important supplier, ceased abruptly. The company stocks had to be rationed, and the Danish cloth mills operated at half speed. However, the company had an extremely good co-operation with not least Brandts Klædefabrik in Odense. It was a balancing act, but it came through. It is evident that demand for cloth exploded after the end of the war.

In 1950, after completing his trade education at British clothing factories, K.E. Hvidberg-Hansen’s son, Jens Jørgen Hvidberg-Hansen was employed by the company. In 1975 he took over the company as sole proprietor, and after 53 years in the company, he assigned control to his son, Jens Ulrik Hvidberg-Hansen in 2003. Jens Ulrik Hvidberg-Hansen can rightly call himself silk and cloth merchant, a title used by the founder of the company and hidden in the name Hvidberg Stoffer.

During the last 50 years many things have been turned upside down, not least within the clothing trade. During the 60’s and the 70’s the major cloth wholesalers closed down one by one, as did the cloth factories. The domino effect was at full speed. The intake to the tailor’s trade was getting smaller and smaller, which was a shame for the fine craftsmanship, which really good tailoring constitutes. The development and trend within fashion changed at an increasing speed, and thus also the clientele, which today ranges from medieval theatre costumes to being a firm part of the studios of designers, quality conscious tailors and private consumers.

The Hvidberg family and employees of the company would like to welcome you back. We look forward to serving you and talking about the trade.

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